Top TikTok Takeaways

TikTok app interface displayed on a smartphone; the app is currently unavailable for new users in U.S. app stores.

Does the TikTok drama have your head spinning? We've got you covered with some top takeaways and what you need to know now.

Current state:

• TikTok is officially "banned" in the U.S., meaning it is no longer available in app stores serving the U.S. for new users to download.

• App users who joined TikTok before January 19, 2025 can continue to use the app.

• President Trump signed an executive order January 20, 2025 to delay enforcement of the ban (e.g., fining app stores for listing it in the U.S.) for 75 days. Trump is asking for a partial U.S. stake in the app to allow it to be re-released in U.S. app stores to new users.

Our take:

Expect TikTok to be around with a negotiation to be settled with U.S. soon. In the meantime, here is what you can do on as the TikTok drama unfolds:

1. Embrace your owned media (e.g., email lists, newsletters, articles, etc.) for marketing.

2. Leverage your first-party data (e.g., lead lists, consumer data, etc.) for targeted campaigns and remarking efforts.

3. Adopt an omnimedia marketing approach, so you are not reliant on one or two platforms to engage your prospects. Want help with your social media marketing? Elle Tripp Marketing Services, LLC is located in Bellefonte, PA, and we provide full marketing services, from copywriting and design to campaign planning and strategic positioning. Contact us for a free estimate and lets do great work - together!