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When businesses decide they “need marketing,” the first instinct is often to look for an agency. But here’s the truth: hiring a marketing strategist is not the same as hiring an agency  — and depending on where your business is right now, that difference matters more than you think. Strategy vs. Execution: What Comes First? Most agencies are built for execution. They’ll ask: What platforms are you on? What’s your ad budget? How many posts per week? But before any of that, the

Hiring a marketing strategist or agency should feel exciting — not confusing or stressful. You’re investing in growth, clarity, and momentum — not confusion, stress, or silence. And yet, one of the most common things we hear from new clients at Elle Tripp Marketing is: “I thought this was just how working with a marketing agency was supposed to feel.” It’s not. If your current marketing experience leaves you feeling unsure, disconnected, or constantly chasing updates, conside

Before you invest in a new campaign, a shiny tactic, or the latest marketing trend, there’s one question you should ask first: How soon can a new customer actually do business with you? It sounds simple. It rarely is. Over the years, I’ve seen this play out again and again—especially in healthcare, professional services, and B2B organizations. A team feels pressure to “do more marketing,” and the request is almost always the same: “We need more awareness.”“We need more leads.

Search is no longer just about keywords and rankings. Today, people are asking AI-powered search tools like ChatGPT to explain brands, compare services, and recommend solutions — often before they ever visit a website. For businesses in Pennsylvania and beyond, this shift has big implications. At Elle Tripp Marketing Services , a Bellefonte, PA–based marketing agency specializing in writing and strategy , we help brands adapt their content so it’s not only discoverable — but