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How to Write a Brand Differentiator Statement That Actually Works
Let’s be honest—when you’re marketing your brand, the last thing you want is to blend in. Your audience is already overwhelmed with...

elletripp
Jun 202 min read


10 Tips to Maximize Email Delivery
In the fast-paced digital world, email marketing remains one of the most powerful tools for businesses to connect with their audience....

elletripp
Apr 304 min read


When Should Brands Use TikTok vs. YouTube?
In today’s digital landscape, TikTok and YouTube are two of the most powerful platforms for brands looking to connect with their...

elletripp
Mar 304 min read


Ace Your B2B marketing Game with 3 LinkedIn Hacks
LinkedIn remains one of the top platforms for B2B marketing, but with the evolving digital landscape, it’s important to adapt your...

elletripp
Mar 182 min read


The Pandemic’s Lasting Impact on Retail: Key Takeaways Five Years Later
It’s been five years since the pandemic upended the retail world, and the industry is still grappling with its effects. While the...

elletripp
Mar 123 min read


Is the New Mover Market Right for Your Business?
Expanding your business and reaching new customers is always a top priority, but finding the right target market can be a challenge. One...

elletripp
Mar 54 min read


Big Results on a Small Budget: Innovative Marketing Tactics for Cost-Conscious Brands
Running a business on a tight budget doesn’t mean you have to sacrifice your marketing efforts. In fact, with the right approach, small...

elletripp
Feb 254 min read


How the End of the Penny Will Impact Consumers: What You Need to Know
After increasing calls to phase out the penny due to cost of production and minimal purchasing power, American consumers may soon become...

elletripp
Feb 163 min read


Best Practices: Using AI for Content Creation
The rise of Artificial Intelligence (AI) has revolutionized the way we create, manage, and consume content. AI tools are now widely used...

elletripp
Feb 144 min read


Spoiler Alert: Watch Every Super Bowl Ad & Vote for Your Favorite
As Super Bowl Sunday approaches each year, the excitement isn’t just about the game—it's also about the commercials. The annual tradition...

elletripp
Feb 62 min read


Air Jordan's New "Unbannable" Ad: A Bold Move in the Legacy of an Icon
While watching the 2025 Grammy Awards last night, one ad caught our eye: Nike’s “Unbannable” Air Jordan ad—redefining sneaker culture and...

elletripp
Feb 33 min read


Fans Crash This Brand’s Super Bowl Ad (Again)
Doritos brings back "Crash the Super Bowl" ad campaign When it comes to Super Bowl advertising, few are as iconic as Doritos' “Crash the...

elletripp
Jan 273 min read


Top TikTok Takeaways
TikTok app interface displayed on a smartphone; the app is currently unavailable for new users in U.S. app stores. Does the TikTok drama...

elletripp
Jan 241 min read
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